Five Ws and One H: Twitter Lists Explained

Regardless of your musical preferences, you’ve probably had a very specific line from this popular Hall and Oates ditty  stuck in your head, on repeat, in the shower, “(Because your kiss) / Your kiss is on my list.” Perhaps? It might be now. Sorry.

However, unlike Hall and Oates, the Lists we’re referring to aren’t of the smooching variety, but of the social media type — Twitter Lists — and worth discovering and implementing into your daily routine.

Like Hall and Oates, Twitter Lists have been around for awhile, but the capabilities and extended opportunities have grown exponentially.

The 5 Ws and One H of Twitter Lists:


Anyone interested in streamlining their Twitter experience (which is generally anyone using social media for marketing their business).


According to Twitter’s Help Center, Twitter Lists are a curated group of Twitter users which, when translated, simply means that it’s all the people you want to see in one location, your Twitter Lists.


Twitter Lists are on Twitter (we’re just here to help).


Sooner rather than later, the Internet waits for no man.


There are innumerable benefits to Twitter Lists for professional and personal use:

  • You can create up to 1,000 Lists and include up to 5,000 accounts

  • Creating a PRIVATE (visible only to you) List of all of your competition is a means of keeping track of their social media presence (whether for surveying or to find inspiration, we won’t tell)

  • Interacting with like-minded people, such as potential customers or future business relationships

  • Online reputation management

  • Listening opportunities

  • Increasing visibility in search

  • Aiding real-life communication – before or after events, you can create a List to manage and interact with people who will be or were there.

  • Follow people without following them — Josh Catone from Mashable explains this advantage nicely.


To create Twitter Lists, there are two options:

First: On your main page, “Lists” is on the left-hand side.

Second: The gear icon in the top right corner has a drop-down display with “Lists” being the first to appear.

Upon clicking “Lists,” you’ll be taken to a page where can see which Lists you’re subscribed to and the Lists you’re a member of (the Lists other people have included you in).

This is where you’ll be able to create your lists by clicking the “Create List” button on the right-hand side.

Be sure to differentiate between Public and Private Lists.  As previously mentioned, Private Lists mean only you can see the List; whereas, Public Lists means ANYONE can view it.

Note: List names cannot exceed 25 characters, nor can they begin with a number.

To add people to your lists, click the gear icon either next to their name or on their profile and choose “Add or remove from Lists.”

Simple, right? If you need a more in-depth description of how to use Twitter Lists, we recommend going straight to the horse’s mouth, Twitter Help Center.

Hall and Oates were making lists WAY before Twitter, but these lists really are “the best things in life” (or at least social media).