Are You Ready for Mobilegeddon?

Well, it’s officially here. After years and years of Internet and SEO crazed countdowns, the mobilegeddon is just a few days away. Those of you who may not be prepared for what’s to come, we’re here to help you get situated in the dawning of this new age.

What is Mobilegeddon?

Mobilegeddon is the phrase that has been coined to describe the day that your website’s level of ‘mobile-friendliness’ begins to matter to Google. On April 21, 2015, Google will officially add ‘mobile-friendliness’ as a worldwide ranking factor.

Portent recently crawled the top 25,000 sites and found that 40% of them are not mobile-friendly. Yikes. So, why the end-of-the-world, the sky-is-falling attitude? According to eMagine, the algorithm update, could mean terrible things for your website, if you’re not prepared.

If on this date your site is not found to be “mobile-friendly” in accordance with Google’s mobile specifications, the rankings and search engine visibility that your website currently has could substantially drop, hence, the apocalyptic nature of the phrase. - 

This is not the time to panic, however, if your site isn’t ready. You still have a couple of days to get your website “mobile-friendly,” by the April 21st deadline. Here are some (relatively) easy suggestions for getting Mobilegeddon-prepared:

Test It Out

First, you can simply view your site’s listing in Google search results on mobile. If the “mobile-friendly” tag does not appear beneath your URL, your site needs to be updated. Or you can plug a web address into Google’s Mobile-Friendly test (pictured below is an example of the test).

Screen Shot 2015-04-16 at 2.52.43 PM

You should test your site in Google’s PageSpeed Insights test for a full rundown on issues that affect its search rankings.

Make sure you understand what constitutes “mobile-friendly.”

  • Uses text that is readable without zooming
  • Sizes content to fit the screen, so users don’t have to scroll horizontally or zoom
  • Avoids software that isn’t necessarily supported on mobile devices (e.g. Flash)
  • Spaces links far enough apart that the correct one can be easily tapped.

Launch a responsive website.

Bryson Meunier says this in regards to making your site mobile-friendly across means accessible content across all social plaftforms, “Responsive and adaptive design advocates have led the charge, Google has helped with their penalties for redirects to the homepage on mobile, and growth of full web experiences on smartphones has increased.”

Address each of your mobile-friendly issues/roadblocks.

This could mean making sure your page loads in less than a second, fixing anything Google has listed as a common error, or adding relevant structured data for Knowledge Graph inclusion (here’s a how-to tutorial from Google).

Remember, this change is only for searches on mobile devices, but you need to take these precautionary steps if you want to ensure the survival of your search engine optimization before April 21st’s Mobilegeddon; otherwise, you’re SEO will be affected, and it can result in a major drop in search results.