There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising…
All Aboard! Why You Should Jump on the Flipboard Train
Maybe you remember the days of the subscription, the mercilessly long waits by the mailbox, or the impulse purchase at the grocery store (no longer…
The Pre-Customer Report: Finding Them before They Know They’re Looking for You
Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break…
Finding the Right Social Media Ingredients: The Recipe for Powerful Content
C reating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see…
Can You Dig It? In the Trenches with Twitter Language
Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below),…
Where Are Your Manners? An Introduction to Hashtag Etiquette
Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a…
You Gotta Talk the Talk: The Art of Conversation on Twitter
You’ve probably read the articles, heard the rumors, seen the propaganda: Conversation is dead! Millennials have murdered the precious art that is social discussion. They…
Social Media Mountain Climbing: On Navigating the Ever-Changing Terrain
If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then…
Writing Perfect Tweets: Content Amplification Made Easy
Writing Perfect Tweets: Content Amplification Made Easy It sounds like something out of a strange dystopian novel. From here on out, all speech will be…
How-To Deal with a Crisis Using Social Media
Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been…
EdgeTheory: A Conversation Media Company
Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their…
5 Ways Soundboard Can Change your Political Campaign
“From the streets of Cairo and the Arab Spring, to Occupy Wall Street, from the busy political calendar to the aftermath of the tsunami in…
3 Ways to Incorporate Conversation Into your Social Media
There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why people love social media — but the…
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter!
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going…
Straight from the Hive: A Lesson in Teamwork
Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is…
Telling your Story: The Rise of Podcasts, Part Two
If you haven’t already, check out part one for a crash course in the rise of podcasts, storytelling, and how it should influence your marketing. There’s…
A Man’s Guide to Dressing for Success in the Workplace
You’ve just got your first real job–or maybe it’s your first office job. Congrats, you’re an adult now! Now it’s time to actually dress like…