There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising…

There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising…
Maybe you remember the days of the subscription, the mercilessly long waits by the mailbox, or the impulse purchase at the grocery store (no longer…
Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break…
C reating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see…
Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below),…
Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a…
You’ve probably read the articles, heard the rumors, seen the propaganda: Conversation is dead! Millennials have murdered the precious art that is social discussion. They…
If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then…
Writing Perfect Tweets: Content Amplification Made Easy It sounds like something out of a strange dystopian novel. From here on out, all speech will be…
Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been…
Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their…
“From the streets of Cairo and the Arab Spring, to Occupy Wall Street, from the busy political calendar to the aftermath of the tsunami in…
There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why people love social media — but the…
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going…
Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is…
If you haven’t already, check out part one for a crash course in the rise of podcasts, storytelling, and how it should influence your marketing. There’s…
You’ve just got your first real job–or maybe it’s your first office job. Congrats, you’re an adult now! Now it’s time to actually dress like…